A simple DIY blog for your audience is probably the best way to give back to them.  Also, providing them updates and guides as to how to maximize everything on your website or out of your products and services will definitely give you additional credibility aside from the traffic that you get (and as well as the potential customers that you will have). Using your blog, you can place your relevant text links (using your keywords or key phrases) and lead them into sale.

Your blog URL can be http://www.blog.yourdomain.com or be at http://www.yourdomain.com/blog/. It’s either you create an entire sub-domain for your blog or just create another folder within your website.  Writing blogs also increases your chances in getting indexed better by the major search engines.  It carries most of your important keywords as well and so it adds up to your website’s rank and search engine popularity.  Providing a blog to your audience increases the number of opportunities that you provide to them to communicate with you.  Your blog entries can also be an avenue where you can answer questions and provide relevant topics to your readers.  In other words, having a blog contributes to the whole being of your website.




Leave a Reply.