Giveaway some freebies

Some people does not want to pay for anything these days, so another way to promote your goodies and get them to buy your products and services is to give them a little bit of everything.  Give away free tools or have them experience a trial version of what you have in order for them to have a sneak peak of what you are offering to them.  In creating your website, it does not only stop in a good web design and in search engine optimization, you have to make a conscious effort on how to get them to buy your products and services. That is the main reason why you created your own website after all.