There are a lot of ways in promoting your website. In this lesson, we will be teaching you on how to promote your website in the most effective way possible. Have your notes ready as we will be teaching you about:
● Search Engine Optimization and Submission
● Pay Per Click
● Social Networking
● Others
Before doing anything big and jumping off to many other promotional and marketing strategy tutorials, you should first try to research on the keywords that are widely used in your business. For example, your website will be about ‘a guide on how to create your own website’ so you have to revolve around keywords relevant to that topic.
What you can do:
● Jot down relevant and related keywords relating to your website topic or niche.
● Forget about using too short, very specific, and unpopular keywords most especially your product and services name as people do not normally search for your brand when using the search engines.
● Prioritize your keywords according to their degree of importance. Always remember that all the keywords should be relevant to your website.
● Test your keywords by trying them out on huge search engines such as Google, Yahoo, and Bing. Look at the top ten generated websites from each of your keywords and look for ideas.
● Free keyword research tools such as Google Wonderwheel and SEMRUsh are readily available to gauge keyword efficiency and competition. Don’t take so much focus on highly competitive keywords and in the same way, don’t waste time on keywords that do not have enough search relevance.
Where to place your keywords:
● Page Browser Title – Search Engines love having to place relevant keywords in the browser title as it gives them an easier time to crawl on your website whenever anyone in the world uses your keywords or a part of your keywords on their search queries.
● Content – Your content is the integral part of your website. As you write your content, your keywords should be emphasized from the header and down to the body of your content.
● Meta Tags – Writing Meta tags and Meta descriptions count, although not all search engines go over your Meta data in indexing your website but instead they use this data to give a better description on what your website is about when showing this to their audience. Ideally, using six to ten keywords and a short description of 100 characters (or two short sentences) will do to make it effective.
Do Not Overdo
Although it is true that your keywords should be emphasized and highlighted inside your content, it is important that you do not
● Stuff too many of your keywords all across a page of your website.
● Place keywords or text links that are explicit just to get traffic.
● Place blind links and keywords—links and keywords that are not visible to your site visitors but are visible to the search engines. Most of these blind links and keywords contain explicit materials which garner traffic.
● Search Engine Optimization and Submission
● Pay Per Click
● Social Networking
● Others
Before doing anything big and jumping off to many other promotional and marketing strategy tutorials, you should first try to research on the keywords that are widely used in your business. For example, your website will be about ‘a guide on how to create your own website’ so you have to revolve around keywords relevant to that topic.
What you can do:
● Jot down relevant and related keywords relating to your website topic or niche.
● Forget about using too short, very specific, and unpopular keywords most especially your product and services name as people do not normally search for your brand when using the search engines.
● Prioritize your keywords according to their degree of importance. Always remember that all the keywords should be relevant to your website.
● Test your keywords by trying them out on huge search engines such as Google, Yahoo, and Bing. Look at the top ten generated websites from each of your keywords and look for ideas.
● Free keyword research tools such as Google Wonderwheel and SEMRUsh are readily available to gauge keyword efficiency and competition. Don’t take so much focus on highly competitive keywords and in the same way, don’t waste time on keywords that do not have enough search relevance.
Where to place your keywords:
● Page Browser Title – Search Engines love having to place relevant keywords in the browser title as it gives them an easier time to crawl on your website whenever anyone in the world uses your keywords or a part of your keywords on their search queries.
● Content – Your content is the integral part of your website. As you write your content, your keywords should be emphasized from the header and down to the body of your content.
● Meta Tags – Writing Meta tags and Meta descriptions count, although not all search engines go over your Meta data in indexing your website but instead they use this data to give a better description on what your website is about when showing this to their audience. Ideally, using six to ten keywords and a short description of 100 characters (or two short sentences) will do to make it effective.
Do Not Overdo
Although it is true that your keywords should be emphasized and highlighted inside your content, it is important that you do not
● Stuff too many of your keywords all across a page of your website.
● Place keywords or text links that are explicit just to get traffic.
● Place blind links and keywords—links and keywords that are not visible to your site visitors but are visible to the search engines. Most of these blind links and keywords contain explicit materials which garner traffic.
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