If you have a budget for further marketing strategies, you can actually pay for prime listings through Pay Per Click programs.  You select your own keywords or key phrases, set your budget for each keyword by bidding, and get relevant traffic which further increases your ROI.  Here are the Top 5 Reasons Why PPC Programs are good for your website promotion.

Top 5 Reasons Why You Should Go for PPC Ads

1.       PPC Programs will help you boost your search engine visibility even when your website is fresh and brand-new. PPC offers you instant visibility in the search engines, very ideal for any website’s jumpstart. Moreover, it helps you boost your efficiency rate and conversion rate even when working with regular search engine efforts.

2.       You can bid on your chosen keywords and let them go (and have them changed) once you realize that they aren’t working out. Also, your keywords and links will only be listed in websites that are relevant to your niche, not just in random search engine results.

3.       You can target your own audience based on the keywords that you choose.

4.       Search engine algorithms change any time they want.  Once you are with PPC, your top spot will always be guaranteed.

5.       You only pay for the clicks that come to your site. This means that it is very much cheaper than that of those traditional marketing methods.   You can test your keywords within a given period of time and schedule.  Say, you ONLY choose a couple of keywords and have them run for a 30-day campaign from 6:00am up to 6:00pm, every day. Every day, you will be able to track the results and analyze how much you gained for spending money on PPCs.

Here are the top PPC Providers that operate on a bid-based model:

1.       Google Adwords

2.       Bing

Additional Tips for you to Succeed on your PPC Program

1.       Your keyword or your keyphrase should be included in your Title and Description to get the most number of traffic.

2.       Select the right keywords for your website to avoid paying for traffic that do not convert.  You can use SEMRush or WordTracker to search for very competitive keywords.

3.       Never make your Title and Description say “YourBrandName.com is the best among the rest” but rather state that you have the following products and services which makes your brand unique from the rest.

4.       The more keywords that you put money on, there are more chances that your website will gain good results that convert.

5.       Work on your PPC schedule and use the best webmaster tools such as Google Webmaster (Google Analytics) to analyze your search engine ranks and as well as gain more information as to which of your keywords rank better and as well as get more keywords that you never thought were helpful to your search engine rankings.




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