Some people does not want to pay for anything these days, so another way to promote your goodies and get them to buy your products and services is to give them a little bit of everything.  Give away free tools or have them experience a trial version of what you have in order for them to have a sneak peak of what you are offering to them.  In creating your website, it does not only stop in a good web design and in search engine optimization, you have to make a conscious effort on how to get them to buy your products and services. That is the main reason why you created your own website after all. 

Complete your contact details including but not limited to email address (use your domain email and not the free ones from Yahoo or Gmail), contact number, toll free number, and of course, your contact form and message box.  Ask your customers to leave their contact details for you to be able to connect with them through mailbox, phone or the internet.  Assure your customers that their contact details will not be illegally distributed or sold to other parties and will only be used for basic contacting purposes.

When you create your own website, you should be aware that there are a lot of autobots that fill your mailbox with automated spammy messages, so we suggest that you provide captcha to ensure that all messages that reach you are from real-time visitors and not bots.

A simple DIY blog for your audience is probably the best way to give back to them.  Also, providing them updates and guides as to how to maximize everything on your website or out of your products and services will definitely give you additional credibility aside from the traffic that you get (and as well as the potential customers that you will have). Using your blog, you can place your relevant text links (using your keywords or key phrases) and lead them into sale.

Your blog URL can be http://www.blog.yourdomain.com or be at http://www.yourdomain.com/blog/. It’s either you create an entire sub-domain for your blog or just create another folder within your website.  Writing blogs also increases your chances in getting indexed better by the major search engines.  It carries most of your important keywords as well and so it adds up to your website’s rank and search engine popularity.  Providing a blog to your audience increases the number of opportunities that you provide to them to communicate with you.  Your blog entries can also be an avenue where you can answer questions and provide relevant topics to your readers.  In other words, having a blog contributes to the whole being of your website.

Have you noticed how your Facebook and Twitter account is crowded up by different business-oriented organizations and other websites?  Social Networks instantly provide you with millions of potential audiences and customers once you sign up.  The best way to maximize your social networking presence is to constantly update your page with relevant information and provide an online support should your audience ask questions.  Also, be sure to place your contact information and other links in order to promote your website URL. Some business websites giveaway freebies and contests in order to get participation from their audience, thus, increasing their popularity around the social networking world. 

Really Simple Syndication or RSS is necessary to promote your website content every time you produce new updates or newsletters.  This is a just a simple button embedded in the most strategic part of each of your web pages which allows your audience to sign up for subscriptions of new web entries, blog entries, newsletters, and the like.

If your website template does not provide you with the RSS button, you can submit your URL to http://www.feedburner.com to help you on that.

If you have a budget for further marketing strategies, you can actually pay for prime listings through Pay Per Click programs.  You select your own keywords or key phrases, set your budget for each keyword by bidding, and get relevant traffic which further increases your ROI.  Here are the Top 5 Reasons Why PPC Programs are good for your website promotion.

Top 5 Reasons Why You Should Go for PPC Ads

1.       PPC Programs will help you boost your search engine visibility even when your website is fresh and brand-new. PPC offers you instant visibility in the search engines, very ideal for any website’s jumpstart. Moreover, it helps you boost your efficiency rate and conversion rate even when working with regular search engine efforts.

2.       You can bid on your chosen keywords and let them go (and have them changed) once you realize that they aren’t working out. Also, your keywords and links will only be listed in websites that are relevant to your niche, not just in random search engine results.

3.       You can target your own audience based on the keywords that you choose.

4.       Search engine algorithms change any time they want.  Once you are with PPC, your top spot will always be guaranteed.

5.       You only pay for the clicks that come to your site. This means that it is very much cheaper than that of those traditional marketing methods.   You can test your keywords within a given period of time and schedule.  Say, you ONLY choose a couple of keywords and have them run for a 30-day campaign from 6:00am up to 6:00pm, every day. Every day, you will be able to track the results and analyze how much you gained for spending money on PPCs.

Here are the top PPC Providers that operate on a bid-based model:

1.       Google Adwords

2.       Bing

Additional Tips for you to Succeed on your PPC Program

1.       Your keyword or your keyphrase should be included in your Title and Description to get the most number of traffic.

2.       Select the right keywords for your website to avoid paying for traffic that do not convert.  You can use SEMRush or WordTracker to search for very competitive keywords.

3.       Never make your Title and Description say “YourBrandName.com is the best among the rest” but rather state that you have the following products and services which makes your brand unique from the rest.

4.       The more keywords that you put money on, there are more chances that your website will gain good results that convert.

5.       Work on your PPC schedule and use the best webmaster tools such as Google Webmaster (Google Analytics) to analyze your search engine ranks and as well as gain more information as to which of your keywords rank better and as well as get more keywords that you never thought were helpful to your search engine rankings.

The Google Webmaster Tool

The <a href=” http://www.youtube.com/GoogleWebmasterHelp”>Google Webmaster</a> tool is one of the tools we have today for you to be able to help you on your search marketing and optimization as you create your own website.  There are four major things that you can enjoy when signing up for a <a href=” https://www.google.com/webmasters/tools/home?hl=en”>Google Webmaster Tool</a> in <a href=”http://www.netidnow.com”>creating your own website</a>. 

●      Google Adwords – this is Google’s Pay Per Click program where you create your own ads (by choosing your own keywords) and attract customers via search engines.  Once you have a budget set up, you can bid for keywords and get prioritized in the Google search engine results. In other words, you get your relevant and targeted reach with the money you pay for the ads.  For more detailed information on Adwords, read the guide on PPC. 

●      Google Adsense – this is one of the ways where you can earn through creating your own website.  With Google Adsense, you will be able to add a Google search engine on your site and earn from the ads placed on the search pages.  This is a good way for you to be able to cover your own PPC expenses.  The ads to be displayed by Google Adsense would be beneficial and are of interest to your site’s audiences. 

●      Google Analytics – as you create your own website, Google Analytics will help you understand the value of your website’s traffic and analyzes your effectiveness in search engine marketing.  Through this tool, you will be able to measure your ROI effectively as you learn about the quality of traffic (audience) you are getting.  This tool will also enhance your ability to evaluate the website that you created and also help you decide on the things that are yet to do with it.

●      Google Apps – want to create and manage your own website even when mobile? Google has created Google Apps just for your mobile needs.  It will help you send emails, IMs, and access your calendar even when mobile. Read on for more details on <a href=” http://www.google.com/apps/intl/en/business/details.html”>Google Apps</a> .

The Bing Webmaster

The Bing Webmaster Tools is created of the same purpose like the Google Webmaster Tools.  The Bing Webmaster Tools is a product of the merger of two huge internet giants, Yahoo! and Microsoft.  Its objective is to help people boost their search engine results pages and as well as webmasters in marketing and creating their own websites.  In <a href=” http://www.bing.com/toolbox/webmasters/”> Bing Webmaster Tools </a> you will be able to submit your own site, blog, and sitemap to the search engine to get more relevant search engine ranking results.   Just like the Google Webmaster Tools, you can use Bing Webmaster Tools to properly strategize your keyword analysis campaign for you to be able to optimize your campaign and reach the right audience for your website. There are various advertising and search engine marketing solutions where you can click through and purchase once you are ready with your budget.

It doesn’t only stop in creating your own website— you have got to optimize it to maximize your efforts in putting up one.  Optimizing your website simply means making sure that your website is very much visible in the search engines such as Google, Yahoo!, and Bing, among others.  It is important to have your website optimized for the search engines to look at because people all across the globe primarily use these search engines to fulfill whatever queries they type on their respective search bars.  Search engines provide thousands if not millions of websites on their search engine results pages (SERPs) and what you want at this time is to be on top of these websites when anyone in the world type in your selected keywords. Here’s how:

●      Website Content is VERY IMPORTANT

We will say this over and over again so you will be able to know it by heart that content is the most important part of your website.  Not only that it tells visitors that your website is all about this or that and lead them to purchasing your products and services, but it also helps you be found in the search engines.  Once your website content is optimized, say you use the right keywords at a fair density; search engines will give you a fair amount of credit as well, helping you boost your visibility online. 

●      Number of Good Quality Backlinks

Backlinks or Links to Domain are websites that were able to link your website or pages from your website to theirs.   However, there’s a huge difference between just plain backlinks to relevant and related website backlinks.  The latter are the backlinks that are considered to be of “good quality” as it helps you boost your web traffic and visibility all across the different search engines.  Each related and relevant website that links to yours simply means a vote to your website to raise your search engine rank. A good example is linking both TV and movie web channels getmeaclicker.com to getmeanetflix.com.

How Does a Website Get Good Quality Backlinks?

●        When you provide a compelling content to your audience, there is a fat chance that they will bookmark your website, and provide you with a backlink even without asking them too. 

●        Submit your web pages to different web directories (general or topic-related ones).

●        Submit articles to different article submission directories and leave your URL along with your important keywords.

●        Provide useful comments on forums related to your niche.  Leave your URL and your anchor texts along in the signature line.

●        Participate in the blogosphere by leaving comments to blogs related to your niche and leaving your URL and keyword before submitting.

 

●      Number of Good Quality Internal Links

On the other side of the coin lies the internal links.  The internal links or the inlinks are the links that are linked to the different pages of your website using the right anchor texts or keywords.  These links improve user’s ability and freedom to navigate inside your website and not lead them to click that X button and get away.  Properly placed text links of internal links also helps your site boost its visibility across the different search engines as it instantly directs them to the other pages of your website and not only crawl through your homepage.

Submit your Websites to Search Engines

Submitting your website to the different search engines will ensure you that your website will be indexed.  However, there are a few things to take note before doing website submission.

●       Be sure that your website is complete and is ready to face the worldwide web.

●       Check your keywords and links.

●      Verify your canonical domain (if it is just plain http://yourdomain.com or http://www.yourdomain.com).

●      Submit your website by entering your domain URL to “Submit a Link” in the bar.

There are a lot of ways in promoting your website.  In this lesson, we will be teaching you on how to promote your website in the most effective way possible.  Have your notes ready as we will be teaching you about:

●      Search Engine Optimization and Submission

●      Pay Per Click

●      Social Networking

●      Others

Before doing anything big and jumping off to many other promotional and marketing strategy tutorials, you should first try to research on the keywords that are widely used in your business.  For example, your website will be about ‘a guide on how to create your own website’ so you have to revolve around keywords relevant to that topic. 

What you can do:

●      Jot down relevant and related keywords relating to your website topic or niche.

●      Forget about using too short, very specific, and unpopular keywords most especially your product and services name as people do not normally search for your brand when using the search engines. 

●      Prioritize your keywords according to their degree of importance.  Always remember that all the keywords should be relevant to your website.

●      Test your keywords by trying them out on huge search engines such as Google, Yahoo, and Bing.  Look at the top ten generated websites from each of your keywords and look for ideas.

●      Free keyword research tools such as Google Wonderwheel and SEMRUsh are readily available to gauge keyword efficiency and competition. Don’t take so much focus on highly competitive keywords and in the same way, don’t waste time on keywords that do not have enough search relevance.

Where to place your keywords:

●      Page Browser Title – Search Engines love having to place relevant keywords in the browser title as it gives them an easier time to crawl on your website whenever anyone in the world uses your keywords or a part of your keywords on their search queries.

●      Content – Your content is the integral part of your website.  As you write your content, your keywords should be emphasized from the header and down to the body of your content. 

●       Meta Tags – Writing Meta tags and Meta descriptions count, although not all search engines go over your Meta data in indexing your website but instead they use this data to give a better description on what your website is about when showing this to their audience.  Ideally, using six to ten keywords and a short description of 100 characters (or two short sentences) will do to make it effective.

Do Not Overdo

Although it is true that your keywords should be emphasized and highlighted inside your content, it is important that you do not

●      Stuff too many of your keywords all across a page of your website.

●      Place keywords or text links that are explicit just to get traffic. 

●      Place blind links and keywords—links and keywords that are not visible to your site visitors but are visible to the search engines.  Most of these blind links and keywords contain explicit materials which garner traffic.